When Reporters Repeat

So, the Dave Sim / IDW press release went out wide, and several sources are specifically reporting the story as though this means that IDW is publishing a paper collection of Cerebus comics. I do not think this is correct.  In fact, I'm sure it isn't.

Read the release again, slowly -- this HAS to be for a DVD (?) collection of  the digital files, not a print book. (Edit: they've changed the title at AMOC, indicting it IS a DVD. Toldja!)

Heidi also pitches it as being "rare and expensive" from "IDW Limited", which might be one component of it -- but given that "IDW Limited" items are NOT sold in stores, and the rest of the release talks about "comic store rights", this too must be wrong.

Tom is the only one who gets it "right", but I think that's only because he doesn't commit one way or the other to what "hard copy" means as to what it might be, giving him plausible denialability.

But, here's a question: is it too much to ask that reporters not run stories without confirming the details? I don't care if you JUST run a press release, but if you comment on it, can you get it right, please?